Social CRM Workshop

The Social CRM workshop sheds light on topics that are relevant in today's business processes. A large amount of customer data is being generated on different platforms, especially on social media. This information can provide relevant insights to businesses, which could improve the customer-company relationships. 

Today, companies are actively using social media to sell their products and to boost their relationships with their customers and prospective clients. But how are they achieving these? What are the challenges faced by these companies? How to create an integrated process to retrieve and analyze customer data?

We try to answer these and other questions by bringing together businesses and researchers in the field. Join us on November 9 and 10 to learn how companies are integrating Social Media with their existing CRM.  

Main Topics

November 9

• How to maximize your investments into Social Media - Social CRM Research Center and Leipzig University - EN
• How to transform your CRM into a Social CRM for more customer centricity, profitability and satisfaction - Social CRM Research Center - EN
• Unnormalized and become trendsetter in customer lifecycle management - Traveloka.com - EN
• Estratégias de comunicação em mídias sociais - Diário do Comercio - PT
• How to analyze social media and get Insights (Possibilities, Tools, and Techniques) - EN
• Conteúdo e interações em mídias sociais: uma pespectiva da análise de dados - UFOPA and UEMA - PT
• Propostas e perspectivas do SEBRAE em relação ao uso das mídias sociais ou de capacitação e incentivo às PMEs - SEBRAE - PT
• Evolução da Comunicação nas Mídias Sociais - FIESC - PT
• Cultura, privacidade e Culture and Privacy and their impact on plattforms - Social CRM Research Center
• Agente Local de Inovação - ROI: Investindo em CRM Social - UFOPA - PT
• Maturity degrees in Social CRM and how to increase them - Social CRM Research Center - EN

November 10 

• Maturity checkup for your CRM - EN and PT - Workshop Prático