AGROECOLOGICAL FAIRS AS SPACES OF VALUE IN THE TERRITORY OF MENDOZA, ARGENTINA

Silvia Moreno; Mabel Pereyra; Mariano Salomone; Andrés Nieto; Mariem Mitre

Todos os Trabalhos

Trabalho

DOI

10.29327/9786527226680.1449244

Título do Trabalho

AGROECOLOGICAL FAIRS AS SPACES OF VALUE IN THE TERRITORY OF MENDOZA, ARGENTINA

Autores

Silvia Moreno
Mabel Pereyra
Mariano Salomone
Andrés Nieto
Mariem Mitre

Modalidade

IRSA - Congresso Mundial de Sociologia Rural (01/10/2025 a 20/01/2026)

Área temática

IRSA 39 - Territorial Markets as Spaces of Value

Data de Publicação

06/08/2026

País da Publicação

Brasil

Idioma da Publicação

pt-BR

Página do Trabalho

https://www.even3.com.br/anais/sober-irsa2026/1449244-agroecological-fairs-as-spaces-of-value-in-the-territory-of-mendoza-argentina

ISBN

978-65-272-2668-0

Palavras-Chave

peasant family farming, alternative marketing channels, food sovereignty, social construction

Resumo

In this presentation, we seek to highlight the importance of fairs that are part of alternative agroecological marketing circuits promoted by peasant family farming, in contrast to the limitations of the conventional agri-food system. These limitations bring together a multitude of factors, including environmental degradation and the deterioration of the health of populations affected by the massive use of agrochemicals, which add to the structural disadvantages faced by smallholder families as a result of the concentration of production and trade imposed by the dominant production model. Given this situation, we propose analyzing the markets associated with direct retail sales, which are frequented by a portion of the urban population in search of healthier food, as alternatives to the conventional agri-food model. We base this analysis on fieldwork with farmers in the Green Belt of Mendoza (Argentina), who sell their produce in urban areas of the province and gather at three agroecological fairs: Bioferia, Vida Feria, and Feria Eco Oasis. Based on these three case studies, we provide an account of how they have developed over the years, seeking to characterize these spaces based on their particular “imprint,” which is the result of their location, the producers and products offered, the profile of those who attend, and the cultural and recreational activities that take place in each of them. The results suggest that these alternative spaces promote the autonomy of agroecological production and ensure its viability, promoting food sovereignty and improving the quality of life of the population as a whole.

Título do Evento: 16th World Congress of Rural Sociology and 64th Congress of the Brazilian Society of Rural Economics, Management and Sociology
Cidade do Evento: Porto Alegre
Título dos Anais do Evento: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA)
Nome da Editora: Even3
Meio de Divulgação: Meio Digital
DOI

Como citar

MORENO, Silvia et al.. AGROECOLOGICAL FAIRS AS SPACES OF VALUE IN THE TERRITORY OF MENDOZA, ARGENTINA.. In: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA). Anais...Porto Alegre(RS) UFRGS, 2026. Disponível em: https//www.even3.com.br/anais/sober-irsa2026/1449244-AGROECOLOGICAL-FAIRS-AS-SPACES-OF-VALUE-IN-THE-TERRITORY-OF-MENDOZA-ARGENTINA. Acesso em: 25/09/2026