TERRITORIAL VALORISATION MODELS THROUGH QUALITY LABELS: SIAL IN COLONIA CAROYA VS. CLUSTER IN ONCATIVO

Marcelo Champredonde

Todos os Trabalhos

Trabalho

DOI

10.29327/9786527226680.1449192

Título do Trabalho

TERRITORIAL VALORISATION MODELS THROUGH QUALITY LABELS: SIAL IN COLONIA CAROYA VS. CLUSTER IN ONCATIVO

Autores

Marcelo Champredonde

Modalidade

IRSA - Congresso Mundial de Sociologia Rural (01/10/2025 a 20/01/2026)

Área temática

IRSA 26 - Quality, Localized Products, and Territories

Data de Publicação

06/08/2026

País da Publicação

Brasil

Idioma da Publicação

pt-BR

Página do Trabalho

https://www.even3.com.br/anais/sober-irsa2026/1449192-territorial-valorisation-models-through-quality-labels--sial-in-colonia-caroya-vs-cluster-in-oncativo

ISBN

978-65-272-2668-0

Palavras-Chave

valorisation models, local quality, labels,strategies, results

Resumo

This paper analyzes and compares the trajectories and outcomes of two territorial valorization projects for charcuterie in the province of Córdoba: Colonia Caroya and Oncativo. Both communities share structural characteristics: their location along Route 9, Italian immigrant roots, and a deep-seated productive tradition. However, the processes differ in their conceptual frameworks and implementation methodologies. In Colonia Caroya (2008-2026), the project was based on the Localized Agri-food Systems (LAFS/SIAL) approach (Mucnik and Sautier, 1996), prioritizing territorial animation and heritage as a cultural construction (Bustos Cara R., 2008). In contrast, in Oncativo (2009-2026), the strategy was based on the Cluster model (Porter M., 1990), oriented toward competitiveness, added value, and origin as a strategic location (Bragachini M., 2009). The research methodology consisted of semi-structured interviews with producers professionals who supported the projects, and representatives of institutions, along with documentary analysis. The study employed the valorization dimensions proposed by Champredonde and González Cosiorovski (2016): social-organizational, economic, identity-heritage, environmental, and technical. The results reveal significant contrasts. In the social-organizational sphere, the Geographical Indication (GI) of Colonia Caroya succeeded in identifying the typical salami and improving specific quality, but it created a segmentation that excluded a large portion of local businesses. In Oncativo, the Cluster model—comprised of public and private actors—promoted the creation of a swine cooperative and the Collective Trademark (CT) "Salames de Oncativo," favoring productive efficiency, genetics, and generic traceability. In both locations, local festivals were strengthened, albeit under different governance schemes (social clubs vs. municipal management). In conclusion, while the SIAL approach in Caroya delved deeper into identity and technical typicity, the Cluster model in Oncativo prioritized value chain integration and large-scale productive development.

Título do Evento: 16th World Congress of Rural Sociology and 64th Congress of the Brazilian Society of Rural Economics, Management and Sociology
Cidade do Evento: Porto Alegre
Título dos Anais do Evento: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA)
Nome da Editora: Even3
Meio de Divulgação: Meio Digital
DOI

Como citar

CHAMPREDONDE, Marcelo. TERRITORIAL VALORISATION MODELS THROUGH QUALITY LABELS: SIAL IN COLONIA CAROYA VS. CLUSTER IN ONCATIVO.. In: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA). Anais...Porto Alegre(RS) UFRGS, 2026. Disponível em: https//www.even3.com.br/anais/sober-irsa2026/1449192-TERRITORIAL-VALORISATION-MODELS-THROUGH-QUALITY-LABELS--SIAL-IN-COLONIA-CAROYA-VS-CLUSTER-IN-ONCATIVO. Acesso em: 25/09/2026