DOING THE FARMERS’ MARKET: REPRESENTATIONS, FOOD PRACTICES, AND MUNICIPAL PUBLIC POLICIES ON AGROECOLOGY

Henrique Carmona Duval; Viviani

Todos os Trabalhos

Trabalho

DOI

10.29327/9786527226680.1448876

Título do Trabalho

DOING THE FARMERS’ MARKET: REPRESENTATIONS, FOOD PRACTICES, AND MUNICIPAL PUBLIC POLICIES ON AGROECOLOGY

Autores

Henrique Carmona Duval
Viviani

Modalidade

IRSA - Congresso Mundial de Sociologia Rural (01/10/2025 a 20/01/2026)

Área temática

IRSA 28 - Pathways for food democracy and agrifood justice in territorial food systems

Data de Publicação

06/08/2026

País da Publicação

Brasil

Idioma da Publicação

pt-BR

Página do Trabalho

https://www.even3.com.br/anais/sober-irsa2026/1448876-doing-the-farmers-market--representations-food-practices-and-municipal-public-policies-on-agroecology

ISBN

978-65-272-2668-0

Palavras-Chave

family farming; agroecological farmers market; food practices; socially constructed markets; public policies

Resumo

This paper is part of a university extension project that created the first agroecological farmers’ market in the municipality of Araraquara, São Paulo, Brazil. Within this project, a Social Control Organization (Organismo de Controle Social – OCS) was established in the Bela Vista do Chibarro agrarian reform settlement, through which farmers obtained participatory certification for organic production. The market was created in 2016 with the aim of becoming a space for the commercialization of the OCS’s production. The main objective of this study is to analyze transformations in consumers’ representations and social and food practices associated with the market. The research has an exploratory and descriptive character and was conducted through a literature review and interviews with consumers regarding their representations and consumption patterns. The results indicate the profile of consumers and their eating habits, revealing how these can be altered through greater access to organic foods in everyday life. Consumers establish relationships of sociability with producers, configuring the market as a space of encounter between rural and urban worlds. The research also sought to investigate whether this relationship has the capacity to re-signify the social space of the agrarian settlement for the public that frequents the market. The study aims to understand urban residents’ perceptions of rural settlements, the relationships established between producers and consumers through the market as a short food supply chain, and the differences between market foods and those purchased in supermarkets in terms of trust, costs, and food security. Finally, the paper discusses consumer engagement in the market and the transformations that enabled it to become a central element in the creation of municipal public policy on agroecology and organic production.

Título do Evento: 16th World Congress of Rural Sociology and 64th Congress of the Brazilian Society of Rural Economics, Management and Sociology
Cidade do Evento: Porto Alegre
Título dos Anais do Evento: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA)
Nome da Editora: Even3
Meio de Divulgação: Meio Digital
DOI

Como citar

DUVAL, Henrique Carmona; , Viviani. DOING THE FARMERS’ MARKET: REPRESENTATIONS, FOOD PRACTICES, AND MUNICIPAL PUBLIC POLICIES ON AGROECOLOGY.. In: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA). Anais...Porto Alegre(RS) UFRGS, 2026. Disponível em: https//www.even3.com.br/anais/sober-irsa2026/1448876-DOING-THE-FARMERS-MARKET--REPRESENTATIONS-FOOD-PRACTICES-AND-MUNICIPAL-PUBLIC-POLICIES-ON-AGROECOLOGY. Acesso em: 25/09/2026