THE ROLE OF PUBLIC POLICIES IN STRENGTHENING FAIRS AS TERRITORIAL MARKETS

Maria Sirlene da Cruz

Todos os Trabalhos

Trabalho

DOI

10.29327/9786527226680.1448706

Título do Trabalho

THE ROLE OF PUBLIC POLICIES IN STRENGTHENING FAIRS AS TERRITORIAL MARKETS

Autores

Maria Sirlene da Cruz

Modalidade

IRSA - Congresso Mundial de Sociologia Rural (01/10/2025 a 20/01/2026)

Área temática

IRSA 39 - Territorial Markets as Spaces of Value

Data de Publicação

06/08/2026

País da Publicação

Brasil

Idioma da Publicação

pt-BR

Página do Trabalho

https://www.even3.com.br/anais/sober-irsa2026/1448706-the-role-of-public-policies-in-strengthening-fairs-as-territorial-markets

ISBN

978-65-272-2668-0

Palavras-Chave

public policies; fairs; territorial markets

Resumo

Strengthening fairs as territorial markets requires public policies guided by diagnoses that are sensitive to the social, cultural, and productive dynamics that sustain them. A study conducted between 2022 and 2024 in fairs in Minas Gerais, Brazil, highlights the importance of directing investments and actions based on local institutions and existing social relations, recognizing fairs as socially constructed spaces that are fundamental to urban food supply and to the valorization of family farming. The research employed participatory workshops and SWOT analysis to identify the strengths, weaknesses, opportunities, and threats affecting these markets. The results indicate that the main strengths of fairs are associated with their territorial nature, product diversity, and strong cultural ties between producers and consumers. In contrast, weaknesses and threats are mainly related to insufficient infrastructure, limited adoption of technologies, and the lack of continuous institutional support. Among the most critical challenges are the impacts of climate change, which significantly affect food production and commercialization. Prolonged droughts and irregular rainfall have disrupted production cycles, compromising the regular food supply and directly affecting vendors’ incomes and the food security of the urban population. Based on this diagnosis, the study proposes strategic actions focused on supporting family farming and rural succession, investing in physical and digital infrastructure, promoting climate adaptation, culturally valorizing fairs as spaces of identity, and strengthening governance through incentives for association and shared management between vendors and public authorities. The study reinforces that well-structured public policies enhance the autonomy, resilience, and strategic role of fairs as territorial markets, contributing to more sustainable and equitable development models grounded in the valorization of people, cultures, and territories.

Título do Evento: 16th World Congress of Rural Sociology and 64th Congress of the Brazilian Society of Rural Economics, Management and Sociology
Cidade do Evento: Porto Alegre
Título dos Anais do Evento: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA)
Nome da Editora: Even3
Meio de Divulgação: Meio Digital
DOI

Como citar

CRUZ, Maria Sirlene da. THE ROLE OF PUBLIC POLICIES IN STRENGTHENING FAIRS AS TERRITORIAL MARKETS.. In: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA). Anais...Porto Alegre(RS) UFRGS, 2026. Disponível em: https//www.even3.com.br/anais/sober-irsa2026/1448706-THE-ROLE-OF-PUBLIC-POLICIES-IN-STRENGTHENING-FAIRS-AS-TERRITORIAL-MARKETS. Acesso em: 21/09/2026