AN ANALYSIS OF BRAZILIAN COMPETITIVENESS IN THE GLOBAL COFFEE MARKET (2012–2022)

Letícia Aparecida de Oliveira; Michelle Márcia Viana Martins

Todos os Trabalhos

Trabalho

DOI

10.29327/9786527226680.1442630

Título do Trabalho

AN ANALYSIS OF BRAZILIAN COMPETITIVENESS IN THE GLOBAL COFFEE MARKET (2012–2022)

Autores

Letícia Aparecida de Oliveira
Michelle Márcia Viana Martins

Modalidade

IRSA - Congresso Mundial de Sociologia Rural (01/10/2025 a 20/01/2026)

Área temática

IRSA 04 - Commodity Systems in the Anthropocene

Data de Publicação

06/08/2026

País da Publicação

Brasil

Idioma da Publicação

pt-BR

Página do Trabalho

https://www.even3.com.br/anais/sober-irsa2026/1442630-an-analysis-of-brazilian-competitiveness-in-the-global-coffee-market-(20122022)

ISBN

978-65-272-2668-0

Palavras-Chave

Brazilian competitiveness; coffee; market share; sectoral coverage; symmetric revealed comparative advantage (RCA-S).

Resumo

This paper investigates the international competitiveness of the Brazilian coffee sector from 2012 to 2022, disaggregated by product categories: non-roasted non-decaffeinated coffee, non-roasted decaffeinated coffee, roasted non-decaffeinated coffee, and roasted decaffeinated coffee. The main objective is to evaluate Brazil’s competitive performance across these segments and to identify structural constraints that limit its insertion in higher value-added markets within the global coffee system. The methodological approach relies on classical and complementary indicators of international competitiveness, including market share, sectoral coverage ratio, Balassa’s specialization coefficient, Revealed Comparative Advantage (RCA), and the symmetric revealed comparative advantage index (RCA-S). Trade data were obtained from the UN Comtrade database, while production and consumption data were sourced from the United States Department of Agriculture (USDA), following the Harmonized System classification. The combined use of these indicators enables a comprehensive assessment of Brazil’s relative position in the global coffee market and allows for comparisons across different product categories and degrees of processing. The results indicate that Brazil displays strong and persistent comparative advantages in green coffee exports, both decaffeinated and non-decaffeinated, confirming its leadership in global supply throughout the analyzed period. Conversely, the country exhibits low or negative competitiveness in roasted coffee segments, which are associated with higher levels of processing and greater value added. These segments are largely dominated by European countries that import green coffee, conduct downstream processing, and re-export differentiated coffee products to international markets. The study concludes that Brazil’s export structure remains concentrated in low value-added products, which limits income generation along the coffee value chain and constrains broader development opportunities. Strengthening domestic processing capacity, fostering technological upgrading, promoting industrial diversification, and implementing targeted industrial and trade policies are essential strategies to enhance Brazil’s competitiveness in higher value segments of the global coffee market.

Título do Evento: 16th World Congress of Rural Sociology and 64th Congress of the Brazilian Society of Rural Economics, Management and Sociology
Cidade do Evento: Porto Alegre
Título dos Anais do Evento: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA)
Nome da Editora: Even3
Meio de Divulgação: Meio Digital
DOI

Como citar

OLIVEIRA, Letícia Aparecida de; MARTINS, Michelle Márcia Viana. AN ANALYSIS OF BRAZILIAN COMPETITIVENESS IN THE GLOBAL COFFEE MARKET (2012–2022).. In: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA). Anais...Porto Alegre(RS) UFRGS, 2026. Disponível em: https//www.even3.com.br/anais/sober-irsa2026/1442630-AN-ANALYSIS-OF-BRAZILIAN-COMPETITIVENESS-IN-THE-GLOBAL-COFFEE-MARKET-(20122022). Acesso em: 20/09/2026