FAIRS AS TERRITORIAL MARKETS

Maria Sirlene da Cruz

Todos os Trabalhos

Trabalho

DOI

10.29327/9786527226680.1441600

Título do Trabalho

FAIRS AS TERRITORIAL MARKETS

Autores

Maria Sirlene da Cruz

Modalidade

IRSA - Congresso Mundial de Sociologia Rural (01/10/2025 a 20/01/2026)

Área temática

IRSA 39 - Territorial Markets as Spaces of Value

Data de Publicação

06/08/2026

País da Publicação

Brasil

Idioma da Publicação

pt-BR

Página do Trabalho

https://www.even3.com.br/anais/sober-irsa2026/1441600-fairs-as-territorial-markets

ISBN

978-65-272-2668-0

Palavras-Chave

territorial markets, fairs, moral economy.

Resumo

This study focuses on fairs as territorial markets, sustained by a moral economy that guides and legitimizes exchange practices. Historically linked to social and economic life, fairs transcend the strictly mercantile dimension, configuring themselves as spaces of social and cultural interaction, whose functioning is shaped by local norms, values, and practices deeply rooted in specific historical and social contexts. In dialogue with the frameworks of economic sociology, the analysis is based on a cultural and institutional perspective that understands the territory as a space permeated by power relations, in which economic interactions are mediated by formal and informal norms responsible for structuring transactions. In this sense, symbolic-cultural values influence social relations and are expressed in the mechanisms of control, cohesion, and regulation of exchanges, conferring legitimacy to economic practices through customs, traditions, and informal agreements. The study analyzes the fairs of the Jequitinhonha Valley and Northern Minas Gerais, in Brazil. The methodology adopted was based on the application of the Territorial Markets Radar diagnostic tool to 80 key informants, allowing the collection of perceptions about the functioning and dynamics of these markets. The research findings show that economic interactions in fairs are shaped by sociocultural factors, governance arrangements, and relationships of trust and reciprocity, playing a central role in market access, local development, and food security. The findings also contribute to thinking about territorial public policies aimed at strengthening fairs as space-markets, highlighting the importance of material infrastructure and free access to information, including high-quality public internet, while also revealing disputes and power asymmetries that configure fairs as arenas of negotiation and conflict.

Título do Evento: 16th World Congress of Rural Sociology and 64th Congress of the Brazilian Society of Rural Economics, Management and Sociology
Cidade do Evento: Porto Alegre
Título dos Anais do Evento: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA)
Nome da Editora: Even3
Meio de Divulgação: Meio Digital
DOI

Como citar

CRUZ, Maria Sirlene da. FAIRS AS TERRITORIAL MARKETS.. In: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA). Anais...Porto Alegre(RS) UFRGS, 2026. Disponível em: https//www.even3.com.br/anais/sober-irsa2026/1441600-FAIRS-AS-TERRITORIAL-MARKETS. Acesso em: 22/09/2026