RURAL EXTENSION AND COMMUNITY COMMUNICATION IN FAMILY FARMING FAIRS: A TERRITORIAL EXPERIENCE EN SANTA FE, ARGENTINA.

Gabriela Cardoso; Marianela Zúñiga Escobar

Todos os Trabalhos

Trabalho

DOI

10.29327/9786527226680.1441463

Título do Trabalho

RURAL EXTENSION AND COMMUNITY COMMUNICATION IN FAMILY FARMING FAIRS: A TERRITORIAL EXPERIENCE EN SANTA FE, ARGENTINA.

Autores

Gabriela Cardoso
Marianela Zúñiga Escobar

Modalidade

IRSA - Congresso Mundial de Sociologia Rural (01/10/2025 a 20/01/2026)

Área temática

IRSA 10 - Whose knowledge shapes rural worlds? Southern and Indigenous perspectives on innovations and technologies

Data de Publicação

06/08/2026

País da Publicação

Brasil

Idioma da Publicação

pt-BR

Página do Trabalho

https://www.even3.com.br/anais/sober-irsa2026/1441463-rural-extension-and-community-communication-in-family-farming-fairs--a-territorial-experience-en-santa-fe-argen

ISBN

978-65-272-2668-0

Palavras-Chave

food sovereignty, community communication, interinstitutional coordination, rural extension, short marketing circuits.

Resumo

This paper examines an interinstitutional rural extension process carried out in the department of La Capital, Santa Fe province (Argentina), between 2017 and 2021, aimed at strengthening and enhancing the visibility of products from family-based horticultural farming marketed through short food supply chains. The practices were developed in collaboration with women producers from the Feria de Artesanos/as de Arroyo Leyes—a self-managed initiative led by a collective of women entrepreneurs—and from the emerging Feria de Emprendedoras de Monte Vera. The proposal is grounded in the perspectives of food sovereignty and community communication and emerges from the articulation of public policies oriented toward family farming, together with the formation of an interdisciplinary and intersectoral technical team composed of institutions from different levels of government. This synergy enabled the implementation of extension actions aimed at transforming territorial contexts through participatory methodologies and collective knowledge-building processes. The work focused on the need to enhance the visibility and recognition of both the protagonists and the products of family farming and self-managed labor, as well as on the design of communication and organizational strategies intended to strengthen local fairs and improve producers’ marketing conditions. The aim of the presentation is to identify key ideas, achievements, and emerging challenges arising from the rural extension process. The main issues addressed include: the role of public policies and extension practices in the formation and sustainability of groups; their consolidation as community-based social actors; the contributions of community communication tools; the adaptation of productive practices to existing regulatory frameworks; the impacts of changes in public policies on territorial processes; and the strategies implemented to reduce the digital divide, which is particularly significant in this sector.

Título do Evento: 16th World Congress of Rural Sociology and 64th Congress of the Brazilian Society of Rural Economics, Management and Sociology
Cidade do Evento: Porto Alegre
Título dos Anais do Evento: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA)
Nome da Editora: Even3
Meio de Divulgação: Meio Digital
DOI

Como citar

CARDOSO, Gabriela; ESCOBAR, Marianela Zúñiga. RURAL EXTENSION AND COMMUNITY COMMUNICATION IN FAMILY FARMING FAIRS: A TERRITORIAL EXPERIENCE EN SANTA FE, ARGENTINA... In: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA). Anais...Porto Alegre(RS) UFRGS, 2026. Disponível em: https//www.even3.com.br/anais/sober-irsa2026/1441463-RURAL-EXTENSION-AND-COMMUNITY-COMMUNICATION-IN-FAMILY-FARMING-FAIRS--A-TERRITORIAL-EXPERIENCE-EN-SANTA-FE-ARGEN. Acesso em: 22/09/2026