NARRATIVES OF DIGITAL TECHNOLOGIES IN URUGUAYAN AGRICULTURE

Mariela Bianco; Maria Fernanda Hernandez; Leticia Mederos; Eugenia Pereyra; Irene Viera

Todos os Trabalhos

Trabalho

DOI

10.29327/9786527226680.1438189

Título do Trabalho

NARRATIVES OF DIGITAL TECHNOLOGIES IN URUGUAYAN AGRICULTURE

Autores

Mariela Bianco
Maria Fernanda Hernandez
Leticia Mederos
Eugenia Pereyra
Irene Viera

Modalidade

IRSA - Congresso Mundial de Sociologia Rural (01/10/2025 a 20/01/2026)

Área temática

IRSA 06 - Reconfigurations and technoscientific disputes in contemporary agri-food assemblages

Data de Publicação

06/08/2026

País da Publicação

Brasil

Idioma da Publicação

pt-BR

Página do Trabalho

https://www.even3.com.br/anais/sober-irsa2026/1438189-narratives-of-digital-technologies-in-uruguayan-agriculture

ISBN

978-65-272-2668-0

Palavras-Chave

digital technologies, digital transformation, narratives, Uruguay.

Resumo

Uruguayan agriculture is experiencing a transformation that involves the expansion of technologies that use digital processes. Public agricultural institutions have developed programs to promote an agtech knowledge base and generate technological solutions in line with goals of productive efficiency and environmental sustainability. For the most part, rural sociology has been absent from the analysis and critical reflection of this topic despite the social, economic, cultural, possible implications of the advancement of the digital transformation. The main objective of this presentation is to contribute to the critical understanding of agricultural digitalization based on the analysis of technoscientific narratives built around digital technologies. The paper reports an empirically based study analyzing the positions regarding digitalization in two different socio-productive contexts: family farming and large scale agriculture in Uruguay. The research involved analysis of newspaper articles published during 2024-2025 and empirical case studies where processes of incorporation of digital technologies are underway. Fieldwork was carried out in 2025 with actors involved in the development, use, and mediation of agricultural digital technologies. Interviews were conducted with farmers, technology developers, technical advisers, policy makers, and representatives of salient organizations from different agricultural sectors. Results reveal that most actors have positive representations regarding the utility of digital technologies with implications on both economic efficiency and environmental sustainability. Some actors were reluctant to share their productive and economic data in digital applications because of insecurity assumptions and lack of trust in the entities involved. However, no real critical visions were identified regarding the implications of digital technologies. Overall, a general optimistic view seems to nurture the narrative that digital transformation can alleviate workload, improve input use, and in general save time and money. Further, digital transformation appears as inevitable and thus we all need to catch up with it.

Título do Evento: 16th World Congress of Rural Sociology and 64th Congress of the Brazilian Society of Rural Economics, Management and Sociology
Cidade do Evento: Porto Alegre
Título dos Anais do Evento: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA)
Nome da Editora: Even3
Meio de Divulgação: Meio Digital
DOI

Como citar

BIANCO, Mariela et al.. NARRATIVES OF DIGITAL TECHNOLOGIES IN URUGUAYAN AGRICULTURE.. In: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA). Anais...Porto Alegre(RS) UFRGS, 2026. Disponível em: https//www.even3.com.br/anais/sober-irsa2026/1438189-NARRATIVES-OF-DIGITAL-TECHNOLOGIES-IN-URUGUAYAN-AGRICULTURE. Acesso em: 31/08/2026