YOUTH IN THE AMAZON: CYBERACTIVISM, INDIGENOUS NARRATIVES, AND THE RECONFIGURATION OF TERRITORY IN THE DIGITAL STRATEGIES OF SAMELA SATERÉ MAWÉ ON INSTAGRAM

RONALDO JOSUÉ FALLER; JAQUELINE MALLMANN HAAS

Todos os Trabalhos

Trabalho

DOI

10.29327/9786527226680.1437040

Título do Trabalho

YOUTH IN THE AMAZON: CYBERACTIVISM, INDIGENOUS NARRATIVES, AND THE RECONFIGURATION OF TERRITORY IN THE DIGITAL STRATEGIES OF SAMELA SATERÉ MAWÉ ON INSTAGRAM

Autores

RONALDO JOSUÉ FALLER
JAQUELINE MALLMANN HAAS

Modalidade

IRSA - Congresso Mundial de Sociologia Rural (01/10/2025 a 20/01/2026)

Área temática

IRSA 23 - Rural Youth and Climate Change: Identities, Territorial Resistance, and the Dilemma of Work or Migration

Data de Publicação

06/08/2026

País da Publicação

Brasil

Idioma da Publicação

pt-BR

Página do Trabalho

https://www.even3.com.br/anais/sober-irsa2026/1437040-youth-in-the-amazon--cyberactivism-indigenous-narratives-and-the-reconfiguration-of-territory-in-the-digital-s

ISBN

978-65-272-2668-0

Palavras-Chave

Youth, Amazon, Digital Culture, Cyberactivism, Indigenous Narratives

Resumo

This article proposes an analysis of the narratives and communication strategies adopted by the young Amazonian indigenous leader Samela Sateré Mawé on her Instagram account, exploring the intersection between Digital Culture and activism in social movements in the Amazon. The study employs the Case Study and Content Analysis methodology to investigate how the self-production of image and digital activism are used to amplify territorial, environmental, and cultural agendas, contesting the narrative about the Amazon in a space of great visibility. It analyzes the paradox imposed by Digital Culture: while it offers essential tools for mobilization, denunciation, and articulation, it also presents inherent challenges such as misinformation, the superficiality of the spectacularization of the cause (activist influencer), and exposure to hate speech and online surveillance. It concludes that the cyberactivist engagement of Amazonian youth transforms social networks into a new territory of struggle, but demands constant negotiation between the authenticity of ancestral culture and the algorithmic demands of the digital environment.

Título do Evento: 16th World Congress of Rural Sociology and 64th Congress of the Brazilian Society of Rural Economics, Management and Sociology
Cidade do Evento: Porto Alegre
Título dos Anais do Evento: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA)
Nome da Editora: Even3
Meio de Divulgação: Meio Digital
DOI

Como citar

FALLER, RONALDO JOSUÉ; HAAS, JAQUELINE MALLMANN. YOUTH IN THE AMAZON: CYBERACTIVISM, INDIGENOUS NARRATIVES, AND THE RECONFIGURATION OF TERRITORY IN THE DIGITAL STRATEGIES OF SAMELA SATERÉ MAWÉ ON INSTAGRAM.. In: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA). Anais...Porto Alegre(RS) UFRGS, 2026. Disponível em: https//www.even3.com.br/anais/sober-irsa2026/1437040-YOUTH-IN-THE-AMAZON--CYBERACTIVISM-INDIGENOUS-NARRATIVES-AND-THE-RECONFIGURATION-OF-TERRITORY-IN-THE-DIGITAL-S. Acesso em: 01/09/2026