BETWEEN PRODUCTION, CIRCULATION, AND CONSUMPTION: THE SOCIAL CONSTRUCTION OF MARKETS BY THE YOUTH FAIR IN ERECHIM, RIO GRANDE DO SUL, BRAZIL

Kariane Vanessa Gaiardo; Zenicléia A Deggerone

Todos os Trabalhos

Trabalho

DOI

10.29327/9786527226680.1432596

Título do Trabalho

BETWEEN PRODUCTION, CIRCULATION, AND CONSUMPTION: THE SOCIAL CONSTRUCTION OF MARKETS BY THE YOUTH FAIR IN ERECHIM, RIO GRANDE DO SUL, BRAZIL

Autores

Kariane Vanessa Gaiardo
Zenicléia A Deggerone

Modalidade

IRSA - Congresso Mundial de Sociologia Rural (01/10/2025 a 20/01/2026)

Área temática

IRSA 39 - Territorial Markets as Spaces of Value

Data de Publicação

06/08/2026

País da Publicação

Brasil

Idioma da Publicação

pt-BR

Página do Trabalho

https://www.even3.com.br/anais/sober-irsa2026/1432596-between-production-circulation-and-consumption--the-social-construction-of-markets-by-the-youth-fair-in-erechi

ISBN

978-65-272-2668-0

Palavras-Chave

Cooperation. Territorial Markets. Autonomy.

Resumo

This study analyzes the social construction of territorial markets based on the Feira Jovem (Youth Fair), an initiative developed by a group of young people from the Cooperativa Nossa Terra (Our Land Cooperative) in Erechim, Rio Grande do Sul, Brazil. This is an exploratory-descriptive study based on qualitative techniques, conducted through participant research and documentary analysis of the four editions of the Youth Fair (2022 to 2025). The results show that the fair is a hybrid space for commercialization, sociability, and learning, in which youth leadership is expressed in three dimensions: (i) as exhibitors responsible for presenting and selling their products; (ii) as consumers, who value and stimulate local economic circuits; and (iii) as managers, taking on the coordination and collective management of the event. By reinterpreting the traditional format of urban fairs, the Youth Fair promotes an environment of coexistence, knowledge exchange, and cultural appreciation, combining commercial activities, artistic presentations, and educational activities. The Youth Fair materializes as a social construction of markets, according to which economic dynamics are shaped by social relations, cultural practices, and institutional arrangements located in the territory. In this sense, the Youth Fair highlights the emergence of new arrangements between production, circulation, and consumption, strengthening the economic autonomy of young people and women and expanding community cohesion through the active role of social actors in reconfiguring the economic and sociocultural practices of the fair. The indicators from the four editions of the fair show significant results in female participation, youth involvement, and the expansion and diversification of product display stands, including agroecological foods, handicrafts, and artisanal beverages. Finally, it should be noted that the Youth Fair is an instrument for strengthening family farming by stimulating the productive and commercial inclusion of young people and women and consolidating territorial development practices anchored in cooperation.

Título do Evento: 16th World Congress of Rural Sociology and 64th Congress of the Brazilian Society of Rural Economics, Management and Sociology
Cidade do Evento: Porto Alegre
Título dos Anais do Evento: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA)
Nome da Editora: Even3
Meio de Divulgação: Meio Digital
DOI

Como citar

GAIARDO, Kariane Vanessa; DEGGERONE, Zenicléia A. BETWEEN PRODUCTION, CIRCULATION, AND CONSUMPTION: THE SOCIAL CONSTRUCTION OF MARKETS BY THE YOUTH FAIR IN ERECHIM, RIO GRANDE DO SUL, BRAZIL.. In: Anais do 64º Congresso da SOBER e XVI Congresso Mundial de Sociologia Rural (IRSA). Anais...Porto Alegre(RS) UFRGS, 2026. Disponível em: https//www.even3.com.br/anais/sober-irsa2026/1432596-BETWEEN-PRODUCTION-CIRCULATION-AND-CONSUMPTION--THE-SOCIAL-CONSTRUCTION-OF-MARKETS-BY-THE-YOUTH-FAIR-IN-ERECHI. Acesso em: 31/08/2026